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What if your best friend actually knew what the heck should be on your website?

That's exactly what this is. A 20-minute personalised video of your website — reviewed by someone who knows your clients, knows conversion strategy, and will tell you the truth without the designer ego.

Here's the thing nobody tells you.

4 out of 5 websites aren't converting.

Not because the business is bad. Not because the owner isn't good enough. But because the website was never built with the right person in mind. Most designers build pretty. I build strategic. There's a difference - and you feel it every time someone lands on your site and quietly disappears.

This audit is me opening your website and talking you through it exactly as your dream client would experience it. Not from a designer's perspective. From hers.

SOUNDS GOOD BUT WHAT IS IT?

What you actually get.

01

Brand Strategy Review

Before I even look at your website, I'll ask you a few questions about your clients. Then I'll open your site and tell you, honestly, whether it's speaking to them or not. This is the bit most people have never had. Someone who actually knows your audience looking at your site through their eyes.

  • Does your messaging speak directly to her — or is it vague and generic?

  • Does she feel like you get her in the first 7 seconds?

  • Is your brand energy aligned with the clients you actually want to attract?

02

Website Strategy Review

The technical and strategic stuff that most people never think about — because nobody told them it mattered. I'll walk through your site like a checklist, flagging everything that's quietly working against you.

  • Speed, navigation and the basics that kill conversions before she's read a word

  • Heading hierarchy — H1, H2, H3 and why Google (and your reader) cares

  • Calls to action — are they there, are they clear, and are they doing their job?

  • The buyer psychology behind every section — is she being guided or left to figure it out herself?

03

Funnel Strategy Review

This is where most websites fall completely flat - and where the biggest wins usually are. I'll tell you exactly what's missing between 'she found you' and 'she hired you.'

  • Do you have a way to catch her if she's not ready to buy today?

  • Is there a lead magnet that makes her want to stay in your world?

  • Is your site pointing her toward one clear next step — or sending her in circles?

  • What's the ONE thing to fix first that will make the biggest difference fastest?

How it Works

  • You purchase the audit and tell me about your business and your ideal client

  • I open your website on camera and walk through it - brand, website and funnel strategy

  • You receive your personalised video audit within 2–3 business days

  • You'll know exactly what to fix, in what order, and why

Your Investment: $47

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Your Zero-Risk Guarantee

Watch your audit. If you don't have at least one genuine 'oh, that's why' moment about your website, email me within 7 days and I'll refund every cent.

I can offer this because in 16 years, I've had two refund requests. Both were from women who were already doing everything right - which is rare and honestly wonderful.

Hey there 👋

I'm Em. I've been building strategic websites for women in business for 16 years, and my clients stick around for an average of 4 years - because this isn't a transaction, it's a working relationship.

I'm not here to make your website pretty. I'm here to make it work. There's a difference - and this audit will show you exactly what that difference looks like for your business.

Think of it as asking your most strategic friend - who just happens to know everything about websites, conversion psychology and marketing funnels - to sit down and tell you the truth.

This is for you if…

  • You have a website but it's not bringing in enquiries consistently

  • You know something's off but you can't put your finger on what

  • You're tired of redesigning and still not seeing results

  • You want a clear, prioritised action plan — not a vague list of suggestions

  • You'd rather spend $47 finding the problem than $5K rebuilding the wrong thing

Probably not for you if…

  • You don't have a website yet (let's build it right from the start — ask me how)

  • You just want it to look nicer and aren't interested in whether it converts

  • You're not willing to make any changes once you know what they are



Why is this only $47?

Because 1 in 5 women who get an audit end up working with me on the full rebuild. And the other 4 send me referrals. So it genuinely pays for itself — and I get to do the work I love, with women who already know how I think. That feels like a good deal all round.

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